The term e-commerce refers to the operations of buying, selling, and providing services through the Internet.
As for the online store, it is the platform that allows business owners to present their products and services to a segment of customers that is wider than the one that enters the traditional markets.
E-commerce and the first birth:
Since its first appearance in the early 1990s, e-commerce has continued its rapid growth without stopping, due to its importance and the increasing demand for it.
Today, with the presence of this tremendous progress in advanced technology, and this large number of online stores, it has become an urgent need to be linked to electronic displays and spread outlets, represented by online stores that ensure their survival, continuity, and profits if they are created, managed and developed properly.
How does e-commerce achieve the satisfaction of its visitors?
With the rapid and continuous growth achieved by e-commerce, and with the increasing demand for them daily, every trade can benefit from employing this technology without there being anything to lose.
Quite the opposite, there are many benefits that business owners aspire to.
And when the work of online stores that is based on buying and selling was extended to the level of the local and global markets, and its goal was to achieve profits, save effort and enter the global competition without time or place restrictions, these stores had to have some of the characteristics that distinguish them and the services they provide.
Mentioning among them:
Online stores never close their doors:
E-commerce has become more enjoyable and easy, as online stores allow their visitors to browse the sections and preview all the products and services they offer at any time they want.
It allows them to buy what they need with just one click on their smart devices.
Today, they shop from their homes, and they lie on their couches, and they are not restricted by time, weather conditions, or specific days and times for the visit.
Online stores know exactly what you are looking for:
In traditional stores, it may be difficult to search for a specific product, especially during holidays and occasions when places get crowded.
This burden and others can be eliminated by e-commerce that provides easy access to products.
Also, the repeated visits of a single customer and the history of his buying behavior make it easier for the online store to know his usual requests and predict what might interest him and draw his attention, which facilitates the process of announcing new products and services.
Online stores offer their services and products to all customer segments:
The distance that a customer takes to reach the traditional store dictates its conditions for determining the number of customers who visit the store.
But e-commerce expands the visitor base of online stores, extending to the entire population of the country, and perhaps to other countries around the world.
It also provides you with many options, so if you want a product that does not exist at the moment, you can reserve it and order it when it is available immediately.
In addition, the quantity of goods selected through the online store is not limited to what the customer can carry.
In online stores, pay the way that suits you:
E-commerce verifies your dealings with a reliable and secure party that guarantees you that the payment process will be done directly and quickly without facing the problems of traditional dealing with banknotes that may be damaged, contaminated, forged, etc.
And many digital marketing and e-commerce sites provide payment by credit card, and this is what people who do not carry paper money prefer.
Online stores keep their customers and save their time:
With the growth and development of digital marketing and e-commerce, many tools and methods that facilitate faster access to the customer will grow and develop.