Important tips for choosing the domain name for your site

Choosing the correct domain name for your website is critical to your success.

In addition to identifying your site, your domain name will convey important information to both customers, visitors, and search engine robots.

And if you choose it wrong, it can be difficult to replace later without harming your brand and your search engine rankings.

This is why it is so important to choose the best domain name from the start.

And you’d probably assume that if you had a quality website, people would visit it regardless of a domain name, right?

Well, don’t be so sure.

Your domain name is the main element of your website, and as it makes it successful and drives it to failure.

Therefore, it is very necessary to choose a domain name that fits your business, for many reasons such as:

1. First impression:

   Your URL is the first thing your visitors see.

   A good and unique domain name can make a positive and lasting impression on visitors and encourage them to come back to the site repeatedly.

   Whereas, a bad domain name may cause visitors to leave forever.

2.  It affects SEO:

   While EMDs are no longer necessary, the keywords in your domain name still help with SEO ranking.

3.  An opportunity to identify your brand:

   The correct domain name can give an initial idea of what your website is interested in, and it increases the chances of brand recognition.

   These elements are just a few of the many reasons why your domain name is so important.

Important tips for choosing the domain name for your business

When starting out for the first time, it can be difficult to come up with attractive ideas for choosing the perfect domain name.

To make the process easier, here are some steps that you can follow to choose the best domain name for your website.

• Use the most popular and perfect domain name extensions (.com .org .net):
  

  According to research from Domain Name Stat, 43% of all domains have a .com extension

  And when you choose your domain name extension, you can be sure that “.com”

is the best automatic extension, because it is the most popular and well-established

easiest to remember, safest, and most reliable.

Not to mention that most keyboard and smartphone keys now automatically contain a .com button

Advice:

Avoid strange names like:

.club, .space, .pizza, .ninja, .photography, etc.

It may be untrustworthy.

If your website looks like jane. photography and users type jane.photography.com by mistake, they will end up on an error page on Photography.com.

• Creativity and brand relevance:

  Your domain name is the basis of your branding, and it is what your visitors will remember and share on the web.

  The following is the main difference between a generic domain name and the appropriate domain name for a brand:

  The appropriate domain name for the brand is distinct, unique, and easy to store.

  While the public domain name is usually keyword-stuffed, not quite clear, and difficult to memorize.

  For example:

  Can the difference be accurately identified between:

  Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com

  Probably not.

  This is because they are very general areas, and they do not have a clear meaning, and the differences in the meanings of the word “insurance” will lead to increased suspicion.

  While sites like UnitedHealthCareOnline.com and Anthem.com stand out because they represent something specific when people hear their names they feel more confident.

  Another example:

  Amazon.com is a much more popular brand name than BuyBooksOnline.com.

  Here’s how to find the most appropriate and popular branded domain name:

  • Create attractive new words (this is what Google, Bing, and Yahoo have done).
  • Use the thesaurus to find interesting words that fit your brand.
  • Use domain name generators and tools to help you create a unique and appropriate branding domain name from your initial domain ideas and keywords.

• A shorter domain name is better:

According to research by DataGenetics, the best length for a domain name is approximately 12 characters.

This means you should keep your domain name brief and short to make it easy to remember.

Not to mention, users will be more likely to enter typos with longer domain names, which can result in lost traffic.

Note 1:

It is likely that short domain names were taken a long time ago and sold for thousands of dollars, so if you can’t find a short domain name, make it appropriate for the brand.

Note 2:

Most of the sites commonly used around the world consist of a single word and have a domain name consisting of only one word, such as Twitter or Instagram.

Or a maximum of two words such as “Facebook”.

• Stay away from banned names (socially or legally), personal names, well-known brand names, or names that have meanings.
• Use your geographical area accurately and thoughtfully: If your business is local, you can consider your geographic location using your city or the region in which you provide your services in your domain name. This will make finding and remembering you easy for your local customers. But if you are thinking of the future of spreading and expanding outside the local borders, it is preferred to avoid mentioning the geographical area because it will take many opportunities from you to get other customers who may be located in geographical areas far from you.
• Think carefully about (TLD – Top Level Domain) for your domain name: The only thing to be careful with is the “TLDs” that apply to a specific region like .ca, .co, or .uk.Google uses this to help websites keen on “geotarget”, and you can only use it if you really want Google to target your location geographically.
• Make sure it is easy to write: When we ask about the most famous websites in the world, it quickly comes to mind: Google, Facebook, Twitter, Instagram, Yahoo, CNN, and other sites are easy to spell and write. You must make sure that your site visitors can type in your domain name without any problems.If you have to explain the spelling to them more than once for it to be understood, this would be very complicated.

  And they may end up on another website.

  Here’s an easy way to test this:

  Tell 10 people the potential domain name you are thinking of, and ask them to spell it.

  If you feel that most of them have had difficulty writing it, you need to make it simpler.

• Make sure it’s easy to pronounce: Just as easily as you are supposed to write your domain name, you should pronounce it. This makes it easy for your visitors to trade, talk, and share with friends and potential clients.
  

  You can also test this in the same way as “spell check”:

  Write your domain name on a piece of paper and have 10 people read it.

  If you feel that most of them have experienced difficulty reading, make it simpler.

• Avoid symbols, hyphens, numbers, and punctuation. The numbers, punctuation, and hyphens used in a domain name are often misunderstood. When customers hear your website’s domain name that contains the number 5, for example, they do not know if you are using the number (5) numerically or in writing (five). Or they may forget or misplace the comma.Therefore, your domain name should be smooth, understandable, and written in letters only, where hyphens, numbers, and punctuation hinder its correct spread and accessibility.

  Imagine if Facebook contained a hyphen between “Face” and “book” and it is written: Face-Book

  It might not have spread so quickly!

• Avoid the double letters: Double character domain names increase the chances of losing traffic due to misspellings. While avoiding the double characters will make your domain easier to write and make it more brandable. For example, a domain like Presssetup.com would be more prone to misspellings and result in lost traffic.
• Use indicating and specialized keywords that reflect your website: Combined with high-quality content and a good user experience, having keywords in your domain helps you improve your SEO and get a higher ranking in Google’s search engines, but you need to use them with precision and caution. If you try to randomly enter keywords in the domain name, this will make it generic and inappropriate for the brand (as we talked about earlier). If you choose to use keywords, then place them at the beginning of your domain, as this is the place that will make them the strongest for your ranking.And you can find keywords using tools like Keywordtool.io, Google Keyword Planner, or KWFinder to search for terms with high search volume and low competition.

Use the appropriate domain extension for your business:

Domain address extensions such as .com or .net at the end of a website’s domain can have specific uses, so be sure to choose an extension that works for your business.

The .com extension is the most popular extension on the Internet, but being the first to be used on the Internet, the process of obtaining a suitable domain name followed by .com can be difficult.

But the new batch of top-level domain extensions could provide a great opportunity to register a short domain that is highly compatible with the domain name needed for the success of your business.

Here are some of these extensions used and their meanings:

.co: abbreviation for a company, trade, or community.

.info: Information websites.

.net: Technology and IT websites.

.org: For non-commercial and non-profit organizations.

.biz: For commercial companies or online shopping sites.

.me: For blogs, personal bio, or personal websites.

Think long term:

Your domain has been one of the biggest defining elements of your business and branding for years.

And if you decide to change it in the future, it will cost you money, branding, and SEO rankings, and it will also be a burden.

For example:

If your company is interested in website optimization and SEO, you can choose a domain name like “OptimizedSEO.com”.

But if you think there is an opportunity to expand into more general digital marketing services in the future like email marketing, PPC, etc. then it might be wise to reconsider your domain name.

Therefore, before choosing your domain name, do not restrict your options to a specific name. Consider your long-term vision from the start, and leave room for expansion if you expect it.

• Check if the domain name is not registered as a trademark or is actually used: Before relying on a specific domain name, check to see if this name is available on social media, and also check whether there are any trademarks already registered for this name.

To build your brand professionally and ideally, you must have the same name in the domain and on social networks, as this works to build familiarity and makes it easier for your visitors, fans, and customers to find you on all websites on the web.

And avoid the legal issues that could cost you a lot of money by staying away from names that have trademarks in use already.

How can you quickly check social networks and brands for your potential domain name?

Once your website is up and running, you can learn more about how to trademark and copyright your website name and logo.

You can use a tool like Knowem and search for your potential domain name.

You will see if it is available on more than 25 popular social networks.

And if that appears, consider editing it so that you can create your own original social media profiles.

• Use domain name generators:

  Manually searching for a domain name can take a long time.

  There are currently more than 360 million registered domain names, which may lead many to believe that all good domains are in use.

  This is where the free “domain name generators” tools come into play, with which you can search for specific keywords to find hundreds of smart ideas for domain names.

  Here you should have at least a general idea of ​​some of the possible words.

  Some of these words may be used or trademarked or not actually include what you are looking for.

  

  Nameboy is one of the oldest and most popular domain name creation tools on the Internet.

  You can also use the free trade name generator tool from WPBeginner

  Or IsItWP’s domain builder to find more ideas.

  Here are also some domain name generators that you can try:

  • Wordoid: This tool allows you to enter the word, to bring you ideas that contain it, either you start or end with them.
  • Lean Domain Search: This tool matches your keyword to other keywords, and creates a list of available names.
  • DomainHole: This tool allows you to search for keywords, find expired domains, and create new names, among other things.

  Using a domain name generator like Domain Wheel will also help you simplify the process by brainstorming for you and making sure that all of its suggestions are actually available for purchase:

All you have to do is visit the website, and enter a keyword into the search box.

To illustrate this, let’s pretend you are starting a dog training blog.

For your keyword, you’ve chosen “Dog Training”, and entering this term in the search bar will return these results:

As you can see, there are a lot of possibilities that you can choose from.

And if you don’t like any of them, you can try a slightly different keyword, or scroll down for random ideas and keyword suggestions.

An example of how to buy a domain name from Namecheap

Here we will provide a detailed explanation of how to buy the domain from the hosting company NameCheap.

They have a cheap rate, and a cheap renewal rate compared to other companies.

It also offers a free WhoisGuard domain privacy protection feature.

First, you need to log in to NameCheap and create an account.

After that, you will purchase the domain

which is a very easy process, and it includes some steps that are only performed for the first time.

Which are:

• Go to the Account tab and click on Dashboard:

• Click on Sign Up

• Fill in the required information and click on Create Account and Continue:

• An account will be opened for you at Name Ship

• and we will complete the steps by going to Domain and then clicking on Domain Name Search.

• Type the domain name you want, then click Search:

You will know through this screen whether the name you want is available or not

and you will choose the end of the domain, whether it is .com .net, or others.

The one-year price will appear next to the S8.88 / yr range.

• After choosing the domain, click on Add To Cart:

• After that click on View Cart:

  

  And choose the period of purchase of the domain, and specify whether you want to renew automatically. Then click on Confirm Order:

• Then click on Confirm Order:

• After that you need to enter the required information in the image and click on Continue:

• Click on Continue:
  

  Here, we will reach the last step, which is the payment step that you can implement in two ways:

  • Either through the MasterCard, by clicking on Secure Card Payment and filling in the data.

  Name on Card: It is the name that is placed on the card from the front, and it is often the name of the cardholder, and it is written in large English letters.

  Card: Step number 3 in the following picture and the information is placed in order:

  • • Card Number: It consists of 16 numbers on the front of the card.
    • The card MM / YY expiration date: It is also located on the front of the card.
    • CVC number: It is a 3-digit number located on the back of the card